skip to content
Air wars : television advertising in election campaigns, 1952-1992 Preview this item
ClosePreview this item
Checking...

Air wars : television advertising in election campaigns, 1952-1992

Author: Darrell M West
Publisher: Washington, D.C. : Congressional Quarterly, 1993.
Edition/Format:   Print book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
West, Darrell M., 1954-
Air wars.
Washington, D.C. : Congressional Quarterly, 1993
(OCoLC)622739342
Online version:
West, Darrell M., 1954-
Air wars.
Washington, D.C. : Congressional Quarterly, 1993
(OCoLC)630742067
Document Type: Book
All Authors / Contributors: Darrell M West
ISBN: 0871877570 9780871877574 0871877562 9780871877567
OCLC Number: 28293164
Description: xviii, 224 pages : illustrations ; 24 cm
Contents: Rethinking ads --
Studying ads in context --
The nature of the electoral system --
Advertising and strategic politicians --
Advertising and the news media --
Comparing elections --
The study of campaign ads --
The problem of causality --
Surveys versus experiments --
Measuring ad viewing --
The use of recall measures --
The strategic use of commercials --
Models of strategic behavior --
The conventional view --
Typical versus prominent ads --
The paucity of policy appeals --
The impact of campaign stage --
The rise of negative advertising --
The objects of negativity --
Media coverage of ads --
From old to new style journalism --
The increasing coverage of ads --
Horse race coverage of ads --
Shifts over time in ad coverage --
Media coverage of negative ads Daisy and the revolving door --
Ad watches --
Learning about the candidates --
From cognition to effect --
Advertising in the electoral context --
Citizens knowledge and evaluations of candidates --
The mediating effects of prior beliefs --
The media connection --
Change during the campaign --
The electoral consequences of electability --
Agenda setting --
The medias role in agenda setting policy and campaign components of the public agenda --
Ads and agenda setting --
The influence of the individual ads --
The special case of women and the revolving door ad --
The change within campaigns --
The strategic dimensions of agenda control --
Redefinition of the agenda in 1992 --
Priming defusing and the blame game --
Information shortcuts --
Determining the standards of evaluation --
Beyond self reporting --
Strategic aspects of negative campaigning --
Advertising and democratic elections --
The crucial role of the elites --
Democratic expectations --
The risk of manipulation --
Different arenas different threats --
Slicing and dicing the electorate --
What can be done --
The challenge of the new media.
Responsibility: Darrell M. West.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/28293164> # Air wars : television advertising in election campaigns, 1952-1992
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "28293164" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/dcu> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3749735963#Place/washington_d_c> ; # Washington, D.C.
    schema:about <http://id.worldcat.org/fast/797961> ; # Advertising, Political
    schema:about <http://id.loc.gov/authorities/subjects/sh85133568> ; # Television in politics--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/political_campaigns_united_states> ; # Political campaigns--United States
    schema:about <http://id.loc.gov/authorities/subjects/sh2007100692> ; # Advertising, Political--United States
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/television_en_la_politica_estados_unidos> ; # Televisión en la política--Estados Unidos
    schema:about <http://id.worldcat.org/fast/1919741> ; # Politics and government
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Place/united_states> ; # United States
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/advertising_political_united_states> ; # Advertising, Political--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/television_in_politics_united_states> ; # Television in politics--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Event/1945_1993> ; # 1945-1993
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/campana_electoral_estados_unidos> ; # Campaña electoral--Estados Unidos
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/propagande_electorale_etats_unis> ; # Propagande électorale--États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/publicite_politique_etats_unis> ; # Publicité politique--États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/united_states_politics_and_government_1989_1993> ; # United States--Politics and government--1989-1993
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/geschichte_1952_1992> ; # Geschichte 1952-1992
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/wahlpropaganda> ; # Wahlpropaganda
    schema:about <http://dewey.info/class/659.2932/e20/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/publicidad_politica> ; # Publicidad--Política
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/fernsehen> ; # Fernsehen
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Place/etats_unis> ; # États-Unis
    schema:about <http://id.worldcat.org/fast/1069212> ; # Political campaigns
    schema:about <http://id.worldcat.org/fast/1146916> ; # Television in politics
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/united_states_politics_and_government_1945_1989> ; # United States--Politics and government--1945-1989
    schema:about <http://id.loc.gov/authorities/subjects/sh2008109540> ; # Political campaigns--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Topic/television_en_politique_etats_unis> ; # Télévision en politique--États-Unis
    schema:about <http://experiment.worldcat.org/entity/work/data/3749735963#Place/usa> ; # USA.
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/84967678> ; # Darrell M. West
    schema:datePublished "1993" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3749735963> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/622739342> ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/630742067> ;
    schema:name "Air wars : television advertising in election campaigns, 1952-1992"@en ;
    schema:productID "28293164" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/28293164#PublicationEvent/washington_d_c_congressional_quarterly_1993> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/3749735963#Agent/congressional_quarterly> ; # Congressional Quarterly
    schema:workExample <http://worldcat.org/isbn/9780871877567> ;
    schema:workExample <http://worldcat.org/isbn/9780871877574> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/28293164> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3749735963#Agent/congressional_quarterly> # Congressional Quarterly
    a bgn:Agent ;
    schema:name "Congressional Quarterly" ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Place/washington_d_c> # Washington, D.C.
    a schema:Place ;
    schema:name "Washington, D.C." ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/advertising_political_united_states> # Advertising, Political--United States
    a schema:Intangible ;
    schema:name "Advertising, Political--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/campana_electoral_estados_unidos> # Campaña electoral--Estados Unidos
    a schema:Intangible ;
    schema:name "Campaña electoral--Estados Unidos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/geschichte_1952_1992> # Geschichte 1952-1992
    a schema:Intangible ;
    schema:name "Geschichte 1952-1992"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/political_campaigns_united_states> # Political campaigns--United States
    a schema:Intangible ;
    schema:name "Political campaigns--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/propagande_electorale_etats_unis> # Propagande électorale--États-Unis
    a schema:Intangible ;
    schema:name "Propagande électorale--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/publicidad_politica> # Publicidad--Política
    a schema:Intangible ;
    schema:name "Publicidad--Política"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/publicite_politique_etats_unis> # Publicité politique--États-Unis
    a schema:Intangible ;
    schema:name "Publicité politique--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/television_en_la_politica_estados_unidos> # Televisión en la política--Estados Unidos
    a schema:Intangible ;
    schema:name "Televisión en la política--Estados Unidos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/television_en_politique_etats_unis> # Télévision en politique--États-Unis
    a schema:Intangible ;
    schema:name "Télévision en politique--États-Unis"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/television_in_politics_united_states> # Television in politics--United States
    a schema:Intangible ;
    schema:name "Television in politics--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/united_states_politics_and_government_1945_1989> # United States--Politics and government--1945-1989
    a schema:Intangible ;
    schema:name "United States--Politics and government--1945-1989"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3749735963#Topic/united_states_politics_and_government_1989_1993> # United States--Politics and government--1989-1993
    a schema:Intangible ;
    schema:name "United States--Politics and government--1989-1993"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2007100692> # Advertising, Political--United States
    a schema:Intangible ;
    schema:name "Advertising, Political--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008109540> # Political campaigns--United States
    a schema:Intangible ;
    schema:name "Political campaigns--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85133568> # Television in politics--United States
    a schema:Intangible ;
    schema:name "Television in politics--United States"@en ;
    .

<http://id.worldcat.org/fast/1069212> # Political campaigns
    a schema:Intangible ;
    schema:name "Political campaigns"@en ;
    .

<http://id.worldcat.org/fast/1146916> # Television in politics
    a schema:Intangible ;
    schema:name "Television in politics"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/1919741> # Politics and government
    a schema:Intangible ;
    schema:name "Politics and government"@en ;
    .

<http://id.worldcat.org/fast/797961> # Advertising, Political
    a schema:Intangible ;
    schema:name "Advertising, Political"@en ;
    .

<http://viaf.org/viaf/84967678> # Darrell M. West
    a schema:Person ;
    schema:birthDate "1954" ;
    schema:familyName "West" ;
    schema:givenName "Darrell M." ;
    schema:name "Darrell M. West" ;
    .

<http://worldcat.org/isbn/9780871877567>
    a schema:ProductModel ;
    schema:isbn "0871877562" ;
    schema:isbn "9780871877567" ;
    .

<http://worldcat.org/isbn/9780871877574>
    a schema:ProductModel ;
    schema:isbn "0871877570" ;
    schema:isbn "9780871877574" ;
    .

<http://www.worldcat.org/oclc/622739342>
    a schema:CreativeWork ;
    rdfs:label "Air wars." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/28293164> ; # Air wars : television advertising in election campaigns, 1952-1992
    .

<http://www.worldcat.org/oclc/630742067>
    a schema:CreativeWork ;
    rdfs:label "Air wars." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/28293164> ; # Air wars : television advertising in election campaigns, 1952-1992
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.