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Air wars : television advertising in election campaigns, 1952-2008

Author: Darrell M West
Publisher: Washington, DC : CQ Press, ©2010.
Edition/Format:   Print book : English : 5th edView all editions and formats
Database:WorldCat
Summary:

Examines political advertising in election campaigns. This title reveals how candidates plan advertising campaigns, how the media covers those campaigns, and how voters are influenced by them.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Darrell M West
ISBN: 0872897788 9780872897786
OCLC Number: 261198650
Description: xv, 240 pages : illustrations ; 23 cm
Contents: Overview of ads --
Buying air time --
Ad messages --
Media coverage of ads --
Learning about the candidates --
Setting the agenda --
Priming and defusing --
Playing the blame game --
Ads in congressional elections --
Advertising and democratic elections.
Other Titles: Television advertising in election campaigns
Responsibility: Darrell M. West.

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