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The airline industry

Author: Martin Fojt
Publisher: Bradford, England : Emerald Group Pub., ©2006.
Series: Strategic direction (Bradford, England), v. 22, no. 6.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Martin Fojt
ISBN: 1846630126 9781846630125 1846630134 9781846630132
OCLC Number: 133165974
Description: 1 online resource (53 pages).
Series Title: Strategic direction (Bradford, England), v. 22, no. 6.
Responsibility: Martin Fojt.

Abstract:

The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.

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