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Airport marketing : strategies to cope with the new millennium environment

Author: David Jarach
Publisher: Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Airport Marketing covers the subject of airport marketing according to a new management vision while, at the same time, implementing recent changes in the post-September 11th environment. It presents two core areas of in-depth analysis of current airport management practices: aviation-related and non-aviation related." "Airport Marketing is essential reading for airport managers, government agencies, airlines,  Read more...
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Additional Physical Format: Online version:
Jarach, David.
Airport marketing.
Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ©2005
(OCoLC)607232087
Online version:
Jarach, David.
Airport marketing.
Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ©2005
(OCoLC)607837825
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Jarach
ISBN: 075464085X 9780754640851
OCLC Number: 60312561
Description: xii, 140 pages : illustrations ; 24 cm
Contents: The airport enterprise : role and scope of activity --
The air transport value chain --
The aviation-related SBU : the airport enterprise's technical core business --
New marketing-driven paradigms for the airport enterprise's aviation-related business --
The development of the non-aviation related value proposition --
Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes --
How to construct an airport marketing plan --
September 11 attacks --
The airport industry : an international picture --
Afterword / by Jean Cyrill Spinetta.
Responsibility: David Jarach.
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Abstract:

Examines the management vision of airport marketing in the post-September 11th environment, presenting an analysis of airport management practices for both aviation and non-aviation-related  Read more...

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'Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both Read more...

 
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