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The Alberta back pain initiative study : evaluation of a population based social marketing intervention for the prevention of disability associated with back pain

Author: Douglas Gross; WorkSafeBC.
Publisher: Richmond, B.C. : WorkSafeBC, 2009
Edition/Format:   eBook : Document : State or province government publication : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Douglas Gross; WorkSafeBC.
OCLC Number: 758080566
Notes: "September 23, 2009."
"Focus on tomorrow, research funded by WorkSafeBC"--Cover.
Description: 1 online resource (75 pages) : illustrations, digital file
Contents: Executive Summary --
Paper One, Implementation and Evaluation of a Social Marketing Intervention --
Paper Two, Evaluation of a Canadian Back Pain Mass Media Campaign --
Paper Three, Validity and Factor Structure of the Back Beliefs Questionnaire --
Paper Four, Re-conceptualizing the Mechanisms Underlying the Mass Media Campaign Effectiveness: Implications for Future Evaluations.
Other Titles: Final report for WorkSafeBC funded project RS2006-OG03
Responsibility: investigators, Douglas Gross [and others].
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