Alfie Potts is a twelve year old schoolboy who, with the help and guidance of his father, becomes an entrepreneur. Over the course of the stories Alfie gets to learn some 'life lessons' that don't get taught in school. In 'The Schoolboy Entrepreneur' Alfie learns the power of 'ideas' and 'problem solving'. After starting his first business venture and earning his first wage Alfie soon realises that trading time for money can have its drawbacks. During a lesson from Dad, Alfie learns the power of 'leverage' and soon achieves his goal while helping his friends to achieve theirs!