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SECTION 1. THE BUSINESS & ITS STRATEGY. Chapter 1. Strategy today. So what is strategy? Some strange strategic terms and what they mean. Strategy as a way of behaving. Chapter 2. Competing businesses . Competitive advantage and added value . The strategy hierarchy . Coherent strategic planning. Chapter 3. The setting for strategy. The individual user. The challenge of teams. Different types of organization . Living with life cycles. SECTION 2. ALIGNING IT WITH THE STRATEGY. Chapter 4. The potential value of IT. Does IT matter? IT strategy versus business strategy . Chapter 5. Aligning IT. Planning. who cares? Planning. some approaches. Strategy mapping. IT strategy maps. Aligning IT. Chapter 6. Focusing on outcomes. Performance measures. some principles. Performance measures. some approaches. Creating performance measures. SECTION 3. FOLLOWING, ENABLING AND LEADING. WHAT DOES THIS MEAN IN PRACTICE? Chapter 7. Following. Some general principles. The specifics. Other aspects. Chapter 8. Enabling. A context. What does it mean? . Making it happen. Chapter 9. Leading. Leveraging emerging technologies. Leading the debate . SECTION 4. DELIVERING WITH IMPACT. Chapter 10. Leadership & management in IT. The context. Your objectives. Your role. The skills and behaviors you need. Developing the IT manager. Chapter 11. Building and sustaining your brand. Where? - Where are you going, what are you trying to achieve and what are your objectives? The brand . Who? - Who is involved in successfully building your brand? The relationship management role. How? - Making it happen on the ground? Chapter 12. Change plus. The context for change. Taking the pulse. Building the route map. Telling the change story. Managing stakeholders. The CEO's role. Maintaining momentum. Chapter 13. Culture. What is it? How to analyze your culture. How do you change your culture? Chapter 14. In closing. |
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