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All about them : grow your business by focusing on others

Author: Bruce Turkel
Publisher: Boston, MA : Da Capo Lifelong Books, [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A branding expert shows how anyone who is successful lives by three words--"all about them"--And shows how focusing on others leads to success in business and life.
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Document Type: Book
All Authors / Contributors: Bruce Turkel
ISBN: 9780738219202 0738219207
OCLC Number: 958585802
Description: xix, 291 pages ; 22 cm
Contents: Introduction --
Nobody's happy --
All about them in the digital world --
The difference between content and context --
What we sell versus what we exchange for money --
"Hey, look at me" (we hate him but we become him) --
Behaving in the world of all about them --
Moving into all about them --
The heart of all about them: understanding CC 2 CC --
Walking your walk, talking your talk.
Responsibility: Bruce Turkel.

Abstract:

In the spirit of business bestsellers such as The Compound Effect and The Power of Being Yourself, an in-demand marketing and branding expert explores a simple idea which produces profound results:  Read more...

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Jim Pawlak's "Biz Books" column, 8/21/16 "Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience."

 
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