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All marketers are liars : the power of telling authentic stories in a low-trust world

Author: Seth Godin
Publisher: New York : Portfolio, 2005.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Seth Godin
ISBN: 1591841003 9781591841005
OCLC Number: 58546132
Notes: Includes index.
Description: xv, 186 p. ; 22 cm.
Contents: Highlights --
Got marketing? --
Step 1. Their worldview and frames got there before you did --
Step 2. People notice only the new and then make a guess --
Step 3. First impressions start the story --
Step 4. Great marketers tell stories we believe --
Examples : stories framed around worldviews --
Important aside : fibs and frauds --
Step 5. Marketers with authenticity thrive --
Competing in the lying world --
Remarkable? : the cow has not left the building --
Bonus Pt. 1. Master storytellers and those who are still trying --
Bonus Pt. 2. Advanced riffs.
Responsibility: Seth Godin.

Abstract:

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.

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