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All marketers are liars : the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

Author: Seth Godin
Publisher: New York : Portfolio/Penguin, 2012. ©2009
Edition/Format:   Print book : English
Database:WorldCat
Summary:
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
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Document Type: Book
All Authors / Contributors: Seth Godin
ISBN: 1591845335 9781591845331
OCLC Number: 865341243
Notes: On cover and spine the words "are liars" are crossed out and replaced with "tell stories."
Description: xviii, 220 pages : illustrations ; 18 cm
Contents: Highlights --
Got marketing? --
Step 1. Their worldview and frames got there before you did --
Step 2. People notice only the new and then make a guess --
Step 3. First impressions start the story --
Step 4. Great marketers tell stories we believe --
Examples : stories framed around worldviews --
Important aside : fibs and frauds --
Step 5. Marketers with authenticity thrive --
Competing in the lying world --
Remarkable? : the cow has not left the building --
Bonus pt. 1. Master storytellers and those who are still trying --
Bonus pt. 2. Advanced riffs.
Other Titles: All marketers tell stories
Responsibility: Seth Godin.

Abstract:

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.

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