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Alliance brand : fulfilling the promise of partnering

Author: Mark Darby
Publisher: Chichester ; Hoboken, NJ : John Wiley & Sons, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Pressure continues to grow on organizations to achieve more with fewer resources. M&A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book,  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Darby
ISBN: 9780470032183 0470032189
OCLC Number: 65765115
Description: xxxii, 376 pages : illustrations ; 24 cm
Contents: 1. How value and advantage affect firm activities --
2. Understanding alliances --
3. Forces driving for alliances --
4. What winning alliances look like --
5. Forces challenging alliance success --
6. Alliance brand --
7. Clarity on strategy and direction --
8. Clarity on core competences --
9. Ability to make effective strategic choices --
10. Attractiveness of assets --
11. Ability to collaborate internally and externally --
12. Ability to govern effectively and manage complex relationships --
13. Effectiveness of alliance infrastructure --
14. Phase 1 : pre-alliance --
15. Phase 2 : pre-partner --
16. Phase 3 : with-partner planning --
17. Phase 4 : alliance launch --
18. Phase 5 : with-partner delivery.
Responsibility: Mark Darby.
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"Clarity of design is matched by the words." (CPO Agenda, December 2006) "In summary, a very good and thought-provoking read." (Supply Management, March 2007)

 
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