skip to content
The AMA handbook of public relations Preview this item
ClosePreview this item
Checking...

The AMA handbook of public relations

Author: Robert L Dilenschneider; American Management Association.
Publisher: New York : AMACOM, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Dilenschneider, Robert L.
AMA handbook of public relations.
New York : AMACOM, ©2010
(DLC) 2009037755
(OCoLC)351302042
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert L Dilenschneider; American Management Association.
ISBN: 9780814415269 0814415261
OCLC Number: 560270434
Description: 1 online resource (xiii, 239 pages)
Contents: Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security --
Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications --
The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report --
Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research.
Other Titles: Handbook of public relations
American Management Association handbook of public relations
Responsibility: Robert L. Dilenschneider ; foreword by Maria Bartiromo.

Abstract:

The AMA Handbook of Public Relations is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Author and communications expert Dilenschneider... offers a well-researched and thorough guide to the constantly evolving, ever expanding public relations industry, laying the groundwork for PR Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/560270434> # The AMA handbook of public relations
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "560270434" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://id.loc.gov/authorities/subjects/sh2008110240> ; # Public relations--United States
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/234684866#Topic/public_relations> ; # Public relations
    schema:about <http://id.worldcat.org/fast/1082892> ; # Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/234684866#Topic/business_&_economics_business_communication_general> ; # BUSINESS & ECONOMICS--Business Communication--General
    schema:about <http://dewey.info/class/659.2/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/234684866#Topic/business_&_economics_public_relations> ; # BUSINESS & ECONOMICS--Public Relations
    schema:alternateName "American Management Association handbook of public relations" ;
    schema:alternateName "Handbook of public relations" ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/154225766> ; # American Management Association.
    schema:copyrightYear "2010" ;
    schema:creator <http://viaf.org/viaf/661359> ; # Robert L. Dilenschneider
    schema:datePublished "2010" ;
    schema:description "Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research."@en ;
    schema:description ""Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/234684866> ;
    schema:genre "Electronic books"@en ;
    schema:genre "Handbooks and manuals"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/351302042> ;
    schema:name "The AMA handbook of public relations"@en ;
    schema:productID "560270434" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/560270434#PublicationEvent/new_york_amacom_2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/234684866#Agent/amacom> ; # AMACOM
    schema:url <http://www.myilibrary.com?id=249267&ref=toc> ;
    schema:url <http://belhaven.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=297800> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=484970> ;
    schema:url <https://grinnell.idm.oclc.org/login?url=http://www.jstor.org/stable/10.2307/j.ctt1d2qzz2> ;
    schema:url <https://login.lacollegelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=297800> ;
    schema:url <http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814415269> ;
    schema:url <http://site.ebrary.com/id/10370301> ;
    schema:url <http://www.books24x7.com/marc.asp?bookid=32484> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=484970> ;
    schema:url <http://proquest.safaribooksonline.com/640> ;
    schema:url <http://ebookcentral.proquest.com/lib/warw/detail.action?docID=484970> ;
    schema:url <http://ebookcentral.proquest.com/lib/columbia/detail.action?docID=484970> ;
    schema:url <http://www.jstor.org/stable/10.2307/j.ctt1d2qzz2> ;
    schema:url <http://proquest.safaribooksonline.com/9780814415252> ;
    schema:url <http://www.myilibrary.com?id=249267> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=297800> ;
    schema:workExample <http://worldcat.org/isbn/9780814415269> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/560270434> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/234684866#Topic/business_&_economics_business_communication_general> # BUSINESS & ECONOMICS--Business Communication--General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Business Communication--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/234684866#Topic/business_&_economics_public_relations> # BUSINESS & ECONOMICS--Public Relations
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Public Relations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008110240> # Public relations--United States
    a schema:Intangible ;
    schema:name "Public relations--United States"@en ;
    .

<http://id.worldcat.org/fast/1082892> # Public relations
    a schema:Intangible ;
    schema:name "Public relations"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://viaf.org/viaf/154225766> # American Management Association.
    a schema:Organization ;
    schema:name "American Management Association." ;
    .

<http://viaf.org/viaf/661359> # Robert L. Dilenschneider
    a schema:Person ;
    schema:familyName "Dilenschneider" ;
    schema:givenName "Robert L." ;
    schema:name "Robert L. Dilenschneider" ;
    .

<http://worldcat.org/isbn/9780814415269>
    a schema:ProductModel ;
    schema:isbn "0814415261" ;
    schema:isbn "9780814415269" ;
    .

<http://www.worldcat.org/oclc/351302042>
    a schema:CreativeWork ;
    rdfs:label "AMA handbook of public relations." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/560270434> ; # The AMA handbook of public relations
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.