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Ambush marketing case study : successfully leveraging high-profile events to raise brand profile : understanding how and why brands look to ambush events. Preview this item
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Ambush marketing case study : successfully leveraging high-profile events to raise brand profile : understanding how and why brands look to ambush events.

Author: Datamonitor (Firm)
Publisher: [Place of publication not identified] : Datamonitor, 2010.
Edition/Format:   eBook : Document : English
Database:WorldCat
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Details

Genre/Form: Business case study
Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Datamonitor (Firm)
OCLC Number: 707893713
Notes: Title from screen.
Reference Code: CSCM0326.
Other Titles: Datamonitor Case Studies.
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