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Ambush marketing case study : successfully leveraging high-profile events to raise brand profile : understanding how and why brands look to ambush events.

Autore: Datamonitor (Firm)
Editore: [Place of publication not identified] : Datamonitor, 2010.
Edizione/Formato:   eBook : Document : English
Banca dati:WorldCat
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Dettagli

Genere/forma: Business case study
Case studies
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Datamonitor (Firm)
Numero OCLC: 707893713
Note: Title from screen.
Reference Code: CSCM0326.
Altri titoli: Datamonitor Case Studies.

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