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Ambush marketing case study : successfully leveraging high-profile events to raise brand profile : understanding how and why brands look to ambush events.

Autor: Datamonitor (Firm)
Editora: [Place of publication not identified] : Datamonitor, 2010.
Edição/Formato   e-book : Documento : Inglês
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Detalhes

Gênero/Forma: Business case study
Case studies
Tipo de Material: Documento, Recurso Internet
Tipo de Documento Recursos de internet, Arquivo de computador
Todos os Autores / Contribuintes: Datamonitor (Firm)
Número OCLC: 707893713
Notas: Title from screen.
Reference Code: CSCM0326.
Outros Títulos: Datamonitor Case Studies.

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