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America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century

Author: Kerry Segrave
Publisher: Jefferson, N.C. : McFarland & Co., ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
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Document Type: Book
All Authors / Contributors: Kerry Segrave
ISBN: 9780786447541 0786447540
OCLC Number: 432995308
Description: vii, 230 pages : illustrations ; 23 cm
Responsibility: Kerry Segrave.

Abstract:

Deals with the toothpaste and toothbrush industries from 1900 to 2008. This book shows that during these years, America moved from a nation of people who mostly cleaned their teeth with homemade  Read more...

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