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American business since 1920 : how it worked

Author: William R Childs; Thomas K McCraw
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2018. ©2018
Series: The American history series
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
Summary:
"Featuring three banks of striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration"--
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Childs, William R., 1951-
American business since 1920.
Hoboken : Wiley-Blackwell, 2018
(DLC) 2017030481
(OCoLC)1012705856
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William R Childs; Thomas K McCraw
ISBN: 9781119367352 1119367352 9781119097280 1119097282
OCLC Number: 1012729143
Notes: Revised edition of American business since 1920, c2009.
Description: 1 online resource.
Contents: Modern management in the 1920s: GM defeats Ford --
Overview: business welfare capitalism, the financial system, and the Great Depression --
Brand management at Procter & Gamble --
The New Deal and World War II: regulation and mobilization --
Overview: postwar prosperity and social revolution, 1945-1970s --
Overview: the empowerment of women and minorities in business --
Science and R & D: from TV to biotechnology --
Franchising and McDonald's --
The IT revolution and Silicon Valley: relentless change --
Overview: financialization of capitalism, 1980s to 2000s --
Business and the great recession.
Series Title: The American history series
Responsibility: Thomas K. McCraw, William R. Childs.

Abstract:

Tells the story of how America s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant  Read more...

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