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| Additional Physical Format: | Online version: American communication research. Mahwah, N.J. : Erlbaum, 1996 (OCoLC)605197780 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Everette E Dennis; Ellen Wartella |
| ISBN: | 0805817433 9780805817430 0805817441 9780805817447 |
| OCLC Number: | 33079213 |
| Description: | xiii, 210 p. ; 24 cm. |
| Contents: | European roots / Kurt Lang -- Chicago School and mass communication research / James W. Carey -- Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- Press as a social institution / Theodore Peterson -- Fashioning audience ratings, from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton, pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rena Bartos -- Master teachers / Wilbure Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater -- Constructing a historiography for North American communication studies / Gertrude J. Robinson -- History reconsidered / Ellen Wartella |
| Series Title: | LEA's communication series. |
| Responsibility: | edited by Everette E. Dennis, Ellen Wartella. |
| More information: |
Abstract:
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at the Freedom Forum Media Studies Center at Columbia University, the book features work by leading scholars, researchers, and media executives.
Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Hugh Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarsfeld, and Robert K. Merton.
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