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American idol after Iraq : competing for hearts and minds in the global media age

Author: Nathan Gardels; Mike Medavoy; Wiley InterScience (Online service)
Publisher: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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"This book breaks completely new ground in the study of communication power-the key power of the 21st century. " Manuel Castells, Author of The Network Society This book explores the role of US  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gardels, Nathan.
American idol after Iraq.
Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009
(DLC) 2008040246
(OCoLC)249137297
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nathan Gardels; Mike Medavoy; Wiley InterScience (Online service)
ISBN: 9781444310511 1444310518
OCLC Number: 352829961
Description: 1 online resource (x, 170 pages, [4] pages of plates) : illustrations
Contents: Foreword. Six Key Concepts of This Book. 1 Hearts, Minds, and Hollywood. 2 The Magic is Gone - Except at the Box Office. 3 Creativity into Cash: How Hollywood Works. 4 Seeing and Being Seen. 5 Hollywood Beats the Red Army. The Height of America's Cultural Appeal. 6 Backlash: Soft Power is Still Power, and Still Makes Enemies. 7 Culture Wars in the West: The Pope vs. Madonna. 8 Media Storm Troopers of the West vs. Islam. 9 New Stories, New Audiences in the Global Age. 10 Reinventing Cultural Diplomacy. Index.
Responsibility: Nathan Gardels, Mike Medavoy.

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"The authors draw on their extensive experience and contacts within the political and entertainment arenas to present an interesting analysis of the role of media, and especially Hollywood film, in Read more...

 
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