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American Originals : Budweiser

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; NBC News.
Publisher: New York, N.Y. : Films Media Group, [2009], ©2009.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
NBC News, 2009
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; NBC News.
ISBN: 9781616164584 1616164581
OCLC Number: 700414950
Notes: Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 11 & up.
Description: 1 streaming video file (43 min.) : sound, color, digital file
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Anheuser-Busch's Domination of Beer Industry (1:44) --
Budweiser Taste Testers (1:15) --
Budweiser's Secret to Longevity (2:00) --
Global Consolidation (1:55) --
Beer Culture in America (1:57) --
A New American Lager (1:28) --
The Core Budweiser Formula (1:59) --
The Darkest Hour of the Brewing Industry (1:07) --
The King of Non Alcoholic Beverages. (1:00) --
Budweiser Clydesdales --
Celebrating End of Prohibition (1:24) --
The King of Super Bowl Advertisements (1:48) --
Ads in the Big Game (1:12) --
Talk Value (1:45) --
Sports, Television, and Beer (1:41) --
Drink Responsibly (2:09) --
Experimental Brewing (1:31) --
Bud Light Hits the Market (1:45) --
Real Beer Revolution (1:05) --
Marketing Craft Beers (1:52) --
More Wine Less Beer (1:22) --
Beer is Dead (1:57) --
Overhauling Beer's Image (2:06) --
Budweiser is American (1:18) --
International Beer Market (1:35) --
Independent American Beer Company (2:42) --
Anheuser-Busch InBev (2:08).
Other Titles: Budweiser
Responsibility: NBC News.

Abstract:

Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the program depicts the history of Anheuser-Busch-including how it survived the Prohibition era-while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary.

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