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The American retail value proposition : crafting unique experiences at compelling prices

Author: Kyle B Murray
Publisher: Toronto ; Buffalo ; London : University of Toronto Press, [2016] ©2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and  Read more...
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Document Type: Book
All Authors / Contributors: Kyle B Murray
ISBN: 9781442637177 144263717X
OCLC Number: 945583335
Description: xvii, 214 pages : illustrations ; 24 cm
Contents: Foreword PART 1: AN INTRODUCTION TO THE RETAIL VALUE PROPOSITION 1 Crafting Value 2 Segmentation and Differentiation PART 2: THE SHOPPING ENVIRONMENT 3 Locations and Formats 4 Inside the Store 5 Omnichannel Retailing PART 3: PRODUCT SELECTION 6 Buying and Merchandise Management 7 Category Management PART 4: CUSTOMER ENGAGEMENT 8 Managing Customer Relationships 9 Customer Valuation 10 Customer Loyalty PART 5: PUTTING IT ALL TOGETHER 11 Retail Pricing 12 Propositions: Pitfalls and Potential Notes Acknowledgments Index
Responsibility: Kyle B. Murray.

Abstract:

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.  Read more...

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