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American turnaround : reinventing AT & T and GM and the way we do business in the USA

Author: Edward E Whitacre; Leslie Cauley
Publisher: New York : Business Plus, 2013.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
CEO Ed Whitacre shares his story of his corporate success at AT & T and his assignment by President Barack Obama to turn around the failing General Motors. He delves candidly into the business tactics he used to bring GM back from the brink, and discusses the people and events that have influenced his life.
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Genre/Form: Biography
Named Person: Edward E Whitacre
Material Type: Biography
Document Type: Book
All Authors / Contributors: Edward E Whitacre; Leslie Cauley
ISBN: 9781455513017 1455513016 9781455521678 1455521671
OCLC Number: 793579182
Notes: Includes index.
Description: xi, 289 pages, [8] pages of plates : illustrations (some color) ; 24 cm
Contents: "The economy got us" --
Duty calls --
"Government Motors" --
Keep it simple --
Ennis, Texas --
Keeping it between the ditches --
(Good) vibrations --
Buenos días, San Antonio --
Keep going, keep growing --
Betting on people, not products: the Apple iPhone --
Personal business --
GM: rising to the challenge --
January 2010 --
"Design, build, and sell the world's best vehicles" --
Management: focus, focus, focus --
Spirit of hope --
A very public opening: GM's IPO --
The last chapter --
Reflection: Texas: a (management) state of mind --
Epilogue.
Responsibility: Ed Whitacre ; with Leslie Cauley.

Abstract:

CEO Ed Whitacre shares his story of his corporate success at AT & T and his assignment by President Barack Obama to turn around the failing General Motors. He delves candidly into the business tactics he used to bring GM back from the brink, and discusses the people and events that have influenced his life.

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