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Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s

Author: Harm G Schröter
Publisher: Dordrecht : Springer, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

One of the main features of the world economy since the late 19th century has been the dominance of the American economy. This book offers a survey of the growth of this influence in Europe since the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Harm G Schröter
ISBN: 1402028849 9781402028847 1402029349 9781402029349
OCLC Number: 238521607
Description: XII, 268 S
Contents: The First Wave of Americanization, 1870-1945.- Fordism and Taylorism Come to Europe.- Americanization as a Comprehensive Concept of Economic Development During the 20th Century.- The Second Wave of Americanization: The Great Post-War Boom, 1945-1975.- Americanization as a Mission, 1945-1955.- Mass Production, Mass Distribution, and New Technology.- Managing Firms and Their Consumers.- Americanization's Third Wave from the 1980s.- Economic Slowdown and the American Model.- Companies and Consumers.- Industrial Relations as a Barrier to Americanization.- Conclusion.
Responsibility: by Harm G. Schröter.

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From the reviews:"America's enormous influence on the European economy in the 20th century is a commonplace, but historians and economists have lacked a good synthesis on economic Americanization. Read more...

 
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