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Amway forever : the amazing story of a global business phenomenon

Author: Kathryn A Jones
Publisher: Hoboken, N.J. : Wiley, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by  Read more...
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Document Type: Book
All Authors / Contributors: Kathryn A Jones
ISBN: 9780470488218 0470488212
OCLC Number: 460062075
Description: xvi, 220 pages ; 24 cm
Contents: Acknowledgments ix Introduction: Selling a Dream xi Chapter 1: Capitalism and Controversy 1 Chapter 2: An Adventurous Partnership 15 Chapter 3: Taking Flight and Sailing Away 25 Chapter 4: Sell Something Everybody Needs 35 Chapter 5: Unveiling "The Plan" 45 Chapter 6: Toppling the Pyramid 57 Chapter 7: Retooling the Machine 77 Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91 Chapter 9: Clash of the Soap Titans 107 Chapter 10: Friends in High Places 119 Chapter 11: West Meets East 131 Chapter 12: The Biggest Market Ever 145 Chapter 13: New Heart, New Identity 153 Chapter 14: Amway Redux 163 Chapter 15: The Way Ahead 177 Notes 183 Selected Bibliography 203 About the Author 213 Index 215
Responsibility: Kathryn A. Jones.
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A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention  Read more...

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