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Analysis of selected aspects of the multi-channel management and the international distribution system.

Author: Mary J Fernandez
Publisher: Hamburg : Diplomica Verlag, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
HauptbeschreibungIn the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels - the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fernandez, Mary J.
Analysis of selected aspects of the multi-channel management and the international distribution system.
Hamburg : Diplomica Verlag, ©2008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mary J Fernandez
ISBN: 9783836605564 3836605562
OCLC Number: 689997587
Description: 1 online resource (104 pages)
Contents: Analysis of selected aspects of the multi-channel management and the international distribution system; Table of Contents; List of Abbreviations; List of Figures; List of Tables; 1 Introduction; 2 Basics of the Distribution Policy; 3 The Multi-Channel Management; 4 The international marketing within the scope of the multi-channel management; 5 Conclusion and Outlook; Bibliography.

Abstract:

HauptbeschreibungIn the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels - the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, which was more.

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