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Analysis of the cognitive interview in questionnaire design

Author: Gordon B Willis
Publisher: Oxford : Oxford University Press, [2015]
Series: Series in understanding qualitative research.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and  Read more...

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Document Type: Book
All Authors / Contributors: Gordon B Willis
ISBN: 9780199957750 0199957754
OCLC Number: 885547601
Description: viii, 261 pages : illustrations ; 22 cm.
Contents: Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys ; Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview ; Chapter 3. The Practice of Cognitive Interviewing ; Chapter 4. Analysis Strategies for the Cognitive Interview ; Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results ; Chapter 6. Writing the Cognitive-Interviewing Report ; Chapter 7. Case-Study Examples of Analysis ; Chapter 8. Summary and Conclusion
Series Title: Series in understanding qualitative research.
Responsibility: Gordon B. Willis.

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