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Analysis of the customers' choice networks: an application on Amazon books and CDs data
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Analysis of the customers' choice networks: an application on Amazon books and CDs data

Author: Vladimir Batagelj; Nataša Kejžar; Simona Korenjak-Černe
Edition/Format:   Article : English
Publication:Metodološki zvezki, Vol. 4, no. 2 (2007), str. 191-204
Summary:
Customer's choice implies some kind of relations among products. Customers' choices of products induce a network among them. Analyses of such networks can offer interesting information for marketing. In the paper some network analysis approaches are proposed to analyze such data. Two large networks obtained in 2004 from Amazon Internet bookstore and CD-store are used to illustrate these approaches. All analyses were  Read more...
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Details

Material Type: Internet resource
Document Type: Article, Internet Resource
All Authors / Contributors: Vladimir Batagelj; Nataša Kejžar; Simona Korenjak-Černe
ISSN:1854-0023
OCLC Number: 441369952
Description: str. 191-204.
Responsibility: Vladimir Batagelj, Nataša Kejžar, Simona Korenjak-Černe.

Abstract:

Customer's choice implies some kind of relations among products. Customers' choices of products induce a network among them. Analyses of such networks can offer interesting information for marketing. In the paper some network analysis approaches are proposed to analyze such data. Two large networks obtained in 2004 from Amazon Internet bookstore and CD-store are used to illustrate these approaches. All analyses were done with program Pajek.

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