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Analysis without paralysis : 10 tools to make better strategic decisions

Author: Babette E Bensoussan; Craig S Fleisher
Publisher: Upper Saddle River, N.J. : FT Press, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
If you're a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Babette E Bensoussan; Craig S Fleisher
ISBN: 0132361809 9780132361804 0132619571 9780132619578
OCLC Number: 199464839
Description: 228 pages : illustrations ; 24 cm
Contents: Business management and the role of analysis --
The analysis process --
BCG growth/share portfolio matrix --
Competitor analysis --
Financial ratio and statement analysis --
Five forces industry analysis --
Issue analysis --
Political risk analysis --
Scenario analysis --
Macroenvironmental (STEEP/PEST) analysis --
SWOT analysis --
Value chain analysis.
Responsibility: Babette E. Bensoussan, Craig Fleisher.
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Abstract:

Two renowned experts on business analysis and strategy bring together the proven tools managers need to get results. They begin with a practical introduction to the analysis process and then walk  Read more...

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