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Analyzing neighborhood retail opportunities : a guide for carrying out a preliminary market study

Author: Wim Wiewel; Robert Mier
Publisher: Chicago : American Planning Association, [1981] ©1981
Series: Report (American Planning Association. Planning Advisory Service), no. 358.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This report provides a guide for performing a preliminary retail market analysis. It helps a neighborhood planner guide user groups carry out an analysis on their own. It also enables the user to understand the process followed by a professional market analysis firm and to question and judge the quality of proposal that may be put to them by developers.
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Additional Physical Format: Online version:
Wiewel, Wim.
Analyzing neighborhood retail opportunities.
Chicago : American Planning Association, ©1981
(OCoLC)763856903
Document Type: Book
All Authors / Contributors: Wim Wiewel; Robert Mier
OCLC Number: 7503631
Notes: Cover title.
Description: 22 pages ; 28 cm.
Contents: The uses of a preliminary market analysis --
The elements of a preliminary analysis --
Determining the trade area --
Determining the size of population and income --
Consumer expenditures and total retail demand --
Estimating sales potential and determining store size --
Cautions and conclusions.
Series Title: Report (American Planning Association. Planning Advisory Service), no. 358.
Responsibility: by Wim Wiewel and Robert Mier.

Abstract:

This report provides a guide for performing a preliminary retail market analysis. It helps a neighborhood planner guide user groups carry out an analysis on their own. It also enables the user to understand the process followed by a professional market analysis firm and to question and judge the quality of proposal that may be put to them by developers.

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