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The anatomy of advertising; an analytical approach to campaign planning and advertisement making

Author: Mark Wiseman
Publisher: New York, London, Harper & Brothers, 1942.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Wiseman, Mark.
Anatomy of advertising.
New York, London, Harper & Brothers, 1942
(OCoLC)594611885
Document Type: Book
All Authors / Contributors: Mark Wiseman
OCLC Number: 717383
Notes: "First edition."
Description: 2 volumes plates, diagrams 22 cm
Contents: v. 1. Campaign planning.--v. 2. Advertisement making.
Responsibility: [by] Mark Wiseman ...

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