skip to content
The anatomy of buzz : creating word-of-mouth marketing Preview this item
ClosePreview this item
Checking...

The anatomy of buzz : creating word-of-mouth marketing

Author: Emanuel Rosen
Publisher: London : HarperCollinsBusiness, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

When purchasing products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. This guide shows companies how to help  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Emanuel Rosen
ISBN: 0002571048 9780002571043
OCLC Number: 59571792
Description: xvi, 303 pages : illustrations ; 25 cm
Responsibility: Emanuel Rosen.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/59571792> # The anatomy of buzz : creating word-of-mouth marketing
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "59571792" ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
   schema:about <http://dewey.info/class/659.1042/e21/> ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/44902#Person/rosen_emanuel> ; # Emanuel Rosen
   schema:datePublished "2000" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/44902> ;
   schema:inLanguage "en" ;
   schema:name "The anatomy of buzz : creating word-of-mouth marketing"@en ;
   schema:productID "59571792" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/59571792#PublicationEvent/london_harpercollinsbusiness_2000> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/44902#Agent/harpercollinsbusiness> ; # HarperCollinsBusiness
   schema:workExample <http://worldcat.org/isbn/9780002571043> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA108596> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA0W7975> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/59571792> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/44902#Agent/harpercollinsbusiness> # HarperCollinsBusiness
    a bgn:Agent ;
   schema:name "HarperCollinsBusiness" ;
    .

<http://experiment.worldcat.org/entity/work/data/44902#Person/rosen_emanuel> # Emanuel Rosen
    a schema:Person ;
   schema:familyName "Rosen" ;
   schema:givenName "Emanuel" ;
   schema:name "Emanuel Rosen" ;
    .

<http://id.worldcat.org/fast/1180179> # Word-of-mouth advertising
    a schema:Intangible ;
   schema:name "Word-of-mouth advertising"@en ;
    .

<http://worldcat.org/isbn/9780002571043>
    a schema:ProductModel ;
   schema:isbn "0002571048" ;
   schema:isbn "9780002571043" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.