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The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing

Author: Emanuel Rosen
Publisher: New York : Doubleday, ©2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Emanuel Rosen
ISBN: 9780385526326 0385526326
OCLC Number: 233813800
Notes: Revised edition of: The anatomy of buzz. c2000.
Description: xvi, 360 pages ; 21 cm
Contents: Trigger --
"I haven't read this book, but..." --
The new buzz --
Why is buzz on the rise? --
Can buzz be measured? --
Insight and buzz --
Why we talk --
Hubs --
It's a small world. So what? --
How buzz spreads --
Contagious products --
Accelerating natural contagion --
The envelope and the line --
Active seeding --
Story --
Give us something to talk about --
The power of participation --
Uneven distribution --
More of a café than a subway station --
The Wall Street Journal and the lingerie business --
Does Madison Avenue still matter? --
Buzz in distribution channels --
Putting it together --
Buzz workshop.
Responsibility: Emanuel Rosen.
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