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And now a few laughs from our sponsor : the best of fifty years of radio commercials

Author: Larry Oakner
Publisher: New York : Wiley, 2002.
Edition/Format:   Print book : CD audio : CD for computer : Document   Computer File : EnglishView all editions and formats
Summary:
CD-ROM contains: Original recordings of radio commercials.
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Genre/Form: CD-ROMs
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Larry Oakner
ISBN: 0471202185 9780471202189
OCLC Number: 49584171
Notes: "An Adweek book."
Description: xxiii, 212 pages ; 24 cm + 1 CD-ROM
Contents: When advertising first got funny. --
Piels Beer: the fresh and timelyh humor of Bob and Ray. --
Contadina tomato past: Stan Freberg takes comedy seriously. --
Bell Brand Potato Chips: Mal Sharpe's interviews are fresh, crisp, and yummy. --
Blue Nun wine: Stiller and Meara give a product a personality. --
Time magazine: Dick and Bert showcase fanatical devotion. --
Laughing cow cheese: Joy Golden writes the way people really talk. --
Molson beer: Anne Winn and Garrett Brown understand good timing. --
Motel 6: the Richards group leaves a litht on for the brand. --
Ortho antstop fire ant killer: radio savant goes straight for the announcer. --
Have you heard the latest? The fundamentals of radio's future.
Responsibility: Larry Oakner.
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Abstract:

CD-ROM contains: Original recordings of radio commercials.

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