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Anglicism Usage in German Political Language.

Author: Tatjana Kennedy
Publisher: Hamburg : Diplomica Verlag, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Every four years on Election Day, German citizens make their way to the ballot boxes to vote for the political party and candidate they would favour entering the government. What these voters are not aware of, is that whether their choice has resulted from political conviction or not, the set of political attitudes that found their favour is the result of a complex communication strategy the individual party's  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tatjana Kennedy
ISBN: 9783954897087 3954897083
OCLC Number: 871779762
Description: 1 online resource (40 pages)

Abstract:

Every four years on Election Day, German citizens make their way to the ballot boxes to vote for the political party and candidate they would favour entering the government. What these voters are not aware of, is that whether their choice has resulted from political conviction or not, the set of political attitudes that found their favour is the result of a complex communication strategy the individual party's carried out long beforehand. Simply put: through political language, parties exercise power. This study looks at the mechanisms behind the communication strategy the Greens (BÜNDNIS90/DI.

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