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Anne Sweeney, President of Disney Channel

Author: Anne Sweeney; Stanford University. Graduate School of Business.
Publisher: [Stanford, CA : Stanford University, Graduate School of Business, 2003]
Series: View from the top (Stanford, Calif.).
Edition/Format:   Video : Videocassette   Visual material : English
Database:WorldCat
Summary:
Television's premium cable programmers are battling for the hearts and minds of American viewers, and Disney Channel President Anne Sweeney thinks the winners may be those going after children, women, and loyal viewers.
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Details

Named Person: Anne Sweeney; Anne Sweeney
Material Type: Internet resource, Videorecording
Document Type: Visual material, Internet Resource
All Authors / Contributors: Anne Sweeney; Stanford University. Graduate School of Business.
OCLC Number: 81842665
Notes: Title from cassette label.
"Original (55 min.) + edited version (48 min.)."
Event notes: Recorded at the Stanford Business School on May 16, 2003.
Description: 1 videocassette (ca. 103 min.) : sd., col. ; 1/2 in.
Details: DVCAM.
Series Title: View from the top (Stanford, Calif.).

Abstract:

Television's premium cable programmers are battling for the hearts and minds of American viewers, and Disney Channel President Anne Sweeney thinks the winners may be those going after children, women, and loyal viewers.

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Linked Data


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