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Anticipate : know what your customers need before they do

Author: Bill Thomas; Jeff Tobe
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Bill Thomas; Jeff Tobe
ISBN: 9781118356913 1118356918 9781118417218 1118417216 9781118420232 1118420233 9781118434086 1118434080
OCLC Number: 792889249
Description: v, 218 pages : illustrations ; 24 cm
Contents: Strategy: creating and destroying customer value --
Doing the right things for the wrong reasons --
Not all customers are good customers --
When customers speak who hears them? --
Input is vital but involvement multiplies the value --
It takes two to be engaged --
Customer focus is a process, not an event --
Culture, the soft stuff is the hard stuff --
Managing change, performance and talent --
Leveraging your culture and value chain.
Responsibility: Bill Thomas & Jeff Tobe.

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