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Anytime, anywhere : entrepreneurship and the creation of a wireless world

Author: Louis Galambos; Eric John Abrahamson
Publisher: Cambridge, UK ; New York : Cambridge University Press, 2002.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book tells the story of the birth and explosion of cellular and wireless communications by focusing on one of the industry's pioneers, Sam Ginn. As deregulation and privatization swept the globe, Ginn and his team at AirTouch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process, they
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Louis Galambos; Eric John Abrahamson
ISBN: 0521816165 9780521816168
OCLC Number: 49626572
Description: x, 310 p. : ill. ; 24 cm.
Contents: The race --
Bell-heads --
Birth of a wireless world --
Innovation amid regulatory chaos --
California miseries --
Can they be entrepreneurs? --
First mover --
Breaking with the past --
Innocents abroad --
Crisis at home --
Margaret Thatcher's revolution --
Deconstructing culture while reconstructing leadership --
A digital home run --
The topaz solution --
Riptides of reform --
AirTouch --
Competition from new Quarters --
Battling systems --
The wireless explosion --
Globalism realized? --
A surprising long-distance call --Bidding for the future of a wireless world --
The meld --
A global powerhouse --
The wireless world.
Responsibility: Louis Galambos, Eric John Abrahamson.
More information:

Abstract:

"This book tells the story of the birth and explosion of cellular and wireless communications by focusing on one of the industry's pioneers, Sam Ginn. As deregulation and privatization swept the globe, Ginn and his team at AirTouch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process, they demonstrated a new model for global entrepreneurship in a high-tech, information-based economy. The combination of AirTouch with Vodafone in 1999, and of Vodafone with Mannesmann in Europe in 2000, has created the largest wireless business in the world.

Vodafone also formed a joint venture with Bell Atlantic to create Verizon Wireless in 2000, the largest wireless company in the United States."--BOOK JACKET.

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