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ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective [by] George E. Belch & Michael A. Belch

Author: Susan J Dann; Paul Gaskin; Stephen Dann; George E Belch
Publisher: Sydney, N.S.W. : McGraw-Hill Irwin, ©2006.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Susan J Dann; Paul Gaskin; Stephen Dann; George E Belch
ISBN: 0074716107 9780074716106
OCLC Number: 166306548
Notes: Previous ed.: 2004.
ANZ supplement by Dann, Dann & Gaskin is packaged free with Advertising and promotion by Belch and Belch.
Target Audience: Undergraduate text.
Description: vii, 88 p. : ill. ; 29 cm.
Other Titles: Australia and New Zealand supplement to accompany Advertising and promotion
Supplement to accompany Advertising and promotion
Dann, Dann & Gaskin ANZ supplement to accompany Advertising and promotion
Responsibility: Susan Dann, Stephen Dann & Paul Gaskin.
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