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Apple confidential 2.0 : the definitive history of the world's most colorful company

Author: Owen W Linzmayer
Publisher: San Francisco, Calif. : No Starch Press, ©2004.
Edition/Format:   Print book : English : [Rev. 2nd ed.]View all editions and formats
Database:WorldCat
Summary:
Chronicles the best and the worst of Apple Computer's remarkable story.
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Genre/Form: History
Additional Physical Format: Online version:
Linzmayer, Owen W.
Apple confidential 2.0.
San Francisco, Calif. : No Starch Press, ©2004
(OCoLC)603927519
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Owen W Linzmayer
ISBN: 1593270100 9781593270100
OCLC Number: 52821221
Notes: Revised edition of: Apple confidential. 1999.
Description: x, 323 pages : illustrations ; 24 cm
Contents: The Genesis of Apple 1 --
Woz's Wanderings 27 --
The Apple III Fiasco 41 --
Code Names Uncovered 45 --
Millionaire Mania 59 --
The Strangest Bedfellow of All 67 --
From Xerox, with Love 73 --
The Making of Macintosh 85 --
Macintosh Insiders 103 --
The Greatest Commercial That Almost Never Aired 109 --
The Mac Meets the Press 115 --
Mac Models Timeline 121 --
Why 1985 Wasn't like 1984 143 --
Telecom Troubles 147 --
The Remarkable Rise and Fabulous Fall of John Sculley 153 --
Windows: What Went Wrong? 169 --
The Fallen Apple 183 --
What Jobs Did NeXT 207 --
The Pixar Phenomenon 217 --
The Star Trek Saga 229 --
From Diesel to Doctor 233 --
The Clone Quandary 245 --
The Doctor's Strong Medicine 263 --
The Copland Crisis 273 --
Happily Ever Apple? 289.
Responsibility: Owen W. Linzmayer.
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Abstract:

Examines the tumultuous history of America's best known Silicon Valley start-up - from its legendary founding more than 30 years ago, through a series of disastrous executive decisions, to its recent  Read more...

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