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Apple confidential : the real story of Apple Computer, Inc.

Author: Owen W Linzmayer
Publisher: San Francisco, Calif. : No Starch Press, 1999.
Edition/Format:   eBook : EnglishView all editions and formats
Database:WorldCat
Summary:
Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Linzmayer, Owen W.
Apple confidential.
San Francisco, Calif. : No Starch Press, 1999
(DLC) 98049132
(OCoLC)40193768
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Owen W Linzmayer
ISBN: 1886411603 9781886411609
OCLC Number: 47011198
Description: 1 online resource (268 p.) : ill.
Contents: The Forgotten Founder --
What Were They Thinking? --
Broken Breakout Promises --
The Apple III Fiasco --
Code Names Uncovered --
Millionaire Mania --
The Strangest Bedfellow of All --
From Xerox, With Love --
The Making of Macintosh --
Macintosh Insiders --
The Greatest Commercial That Almost Never Aired --
The Mac Meets the Press --
Mac Models Timeline --
Why 1985 Wasn't Like 1984 --
Big Bad Blunders --
The Remarkable Rise and Fabulous Fall of John Sculley --
Windows: What Went Wrong? --
The Fallen Apple --
Jobs After Apple: To NeXT and Beyond --
The Star Trek Saga --
From Diesel to Doctor --
The Clone Quandary --
Trademark Tiffs --
The Doctor's Strong Medicine --
The Copland Crisis --
Happily Ever Apple?
Responsibility: Owen W. Linzmayer.

Abstract:

Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description.

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