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The Apple experience : the secrets of delivering insanely great customer service

Author: Carmine Gallo
Publisher: New York : McGraw-Hill, ©2012.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Carmine Gallo
ISBN: 9780071793209 0071793208
OCLC Number: 768172677
Description: 234 pages : illustrations ; 24 cm
Contents: Introduction: enriching lives --
Inspiring your internal customer --
Dream bigger --
Hire for smiles --
Cultivate fearless employees --
Build trust --
Foster a feedback loop --
Develop multitaskers --
Empower your employees --
Serving your external customer --
Follow Apple's 5 steps of service --
Reset your customer's internal clock --
Sell the benefit --
Unleash your customer's inner genius --
Create wow moments --
Rehearse the script --
Deliver a consistent experience --
Setting the stage --
Eliminate the clutter --
Pay attention to design details --
Design multisensory moments --
Conclusion: the soul of Apple.
Responsibility: by Carmine Gallo.

Abstract:

Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that  Read more...

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