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Apple : the inside story of intrigue, egomania, and business blunders

Author: Jim Carlton
Publisher: New York : Times Business/Random House, ©1997.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Chronicles the history of Apple Computer, from its founding by Steve Jobs and Steve Wozniak in 1976, through the divisive internal conflicts over the Apple II and the Macintosh, to the rapid changes in CEOs, mismanagement, and missed opportunities of the 1990s.
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Genre/Form: Case studies
Additional Physical Format: Online version:
Carlton, Jim, 1955-
Apple.
New York : Times Business/Random House, c1997
(OCoLC)654924109
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Carlton
ISBN: 0812928512 9780812928518
OCLC Number: 36759868
Description: xiii, 463 p. ; 25 cm.
Contents: In the beginning --
The glory years --
The licensing debate --
A "noble village" --
An engineering morass --
The fall of Jean-Louis Gassée --
Crossing a canyon --
Looking for another way out --
Sculley's waterloo --
A new sheriff in town --
The march to PowerPC --
From Power Mac to the cliff --
The wreck of the diesel --
Spindler's last stand --
Mission: impossible --
NeXT: a founder's return --
Thinking different.
Responsibility: Jim Carlton.
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Abstract:

Chronicles the history of Apple Computer, from its founding by Steve Jobs and Steve Wozniak in 1976, through the divisive internal conflicts over the Apple II and the Macintosh, to the rapid changes in CEOs, mismanagement, and missed opportunities of the 1990s.

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