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Applications of research to media industries

Author: Joey Reagan
Publisher: Dubuque : Kendall/Hunt, 1992.
Edition/Format:   Print book : English
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Document Type: Book
All Authors / Contributors: Joey Reagan
ISBN: 0840372019 9780840372017
OCLC Number: 26083097
Description: 146 pages : illustrations ; 24 cm
Contents: Developing strategic consensus from audience remarks / James Dinkelacker --
Using focus groups to develop hospital advertising / Janay Collins --
Longitudinal panel design in market research for public television / Vernone M. Sparkes --
Measuring the effectiveness of a utility advertising/communications program / Art McDonald & Maura O'Neill --
Using multi-dimensional scaling to find a radio station's niche / Mark Kassof --
Cognitive mapping : a qualitative multidimensional approach for formulating advertising and creative strategies / Joel Davis --
Applying regression to pricing advertising in news programming / Michael O. Wirth --
Using publicly available financial data to measure technological development of media companies / Gary Ozanich --
Audience segmentation / Martin Block.
Responsibility: edited by Joey Reagan.

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Primary Entity

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