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Applied communication research : a dramatistic approach

Author: John F Cragan; Donald C Shields
Publisher: Prospect Heights, Ill. : Waveland Press, [1980], ©1981.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: John F Cragan; Donald C Shields
ISBN: 0917974530 9780917974533
OCLC Number: 7053421
Description: ix, 421 pages ; 24 cm
Contents: A dramatistic approach to applied communication research : theory, methods, and applications / Donald C. Shields --
Fantasy and rhetorical vision : the rhetorical criticism of social reality / Ernest G. Bormann --
Uses of Bormann's rhetorical theory in applied communication research / John F. Cragan and Donald C. Shields --
The origins and nature of the Cold War rhetorical vision 1946-1972 : a partial history / John F. Cragan --
Rhetorical strategy : a dramatistic interpretation and application / John F. Cragan --
Malcolm X's black unity addresses : espousing middle-class fantasy themes as American apple-pie / Donald C. Shields --
The Eagleton affair : a fantasy theme analysis / Ernest G. Bormann --
Foreign policy communication dramas : how mediated rhetoric played in Peoria in campaign '76 / John F. Cragan and Donald C. Shield --
The Carter persona : and empirical analysis of the rhetorical visions of campaign '76 / David L. Rarick, Mary B. Duncan, David G. Lee, and Laurinda W. Porter --
Political cartoons and salient rhetorical fantasies : an empirical analysis of the '76 presidential campaign / Ernest G. Bormann, Jolene Koester, and Janet Bennett --
A communication based political campaign : a theoretical and methodological perspective / Donald C. Shield and John F. Cragan --
Media critique of the dramatistic based, computer generated, political speech / Donald C. Shields and John F. Cragan --
The indentifying characteristics of public fire safety educators : an empirical analysis / John F. Cragan and Donald C. Shields --
The St. Paul fire figheters' dramatis personae : concurrent and construct validation for the theory of rhetorical vision / Donald C. Shields --
Marketing farm management services : an internal study / John F. Cragan, Donald C. Shield, and N.E. Nichols --
Dramatistic communication based focus group interviews / Donald C. Shields --
Hog producer focus group interviews on Shell's gestation litter conditioner / Doane Agricultural Service, Inc. and Donald C. Shields --
Feed dealer focus group interviews on Shell's gestation litter conditioner / Doane Agricultural Service, Inc. and Donald C. Shields --New technologies for market research : a methodology for ad test segmentation and market segmentation studies / Donald C. Shields and John F. Cragan --
Communication based market segmentation / John F. Cragan and Donald C. Shields --
Applied q-methodology : an industry perspective / Richard R. Bush.
Responsibility: John F. Cragan, Donald C. Shields.

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