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Applied communication research

Author: Judith Mitchell Buddenbaum; Katherine B Novak
Publisher: Ames, Iowa : Iowa State University Press, 2001.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Students of interpersonal and organizational communication, journalism, specialized and technical communication, public relations, advertising, and marketing courses will find Applied Communication Research to be a practical and informative interdisciplinary textbook."--Jacket.
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Document Type: Book
All Authors / Contributors: Judith Mitchell Buddenbaum; Katherine B Novak
ISBN: 0813820170 9780813820170
OCLC Number: 47140723
Description: xiii, 332 pages : illustrations ; 27 cm
Contents: pt. I. Introduction. 1. Social Science Research --
pt. II. Getting Started. 2. Fundamental Concerns. 3. Planning Research Projects. 4. Choosing Subjects. 5. Creating Measures --
pt. III. Basic Research Methods. 6. Experiments. 7. Surveys. 8. Content Analysis. 9. Focus Groups. 10. Observational Research. App. A. American Sociological Association (ASA) Code of Ethics --
App. B. Evaluating Research Reports --
App. C. Politics, Religion, and Media Use Survey 2000 --
App. D. Code Book and Code Sheets for Content Analysis --
App. E. Writing Research Reports.
Responsibility: Judith M. Buddenbaum and Katherine B. Novak.

Abstract:

"Students of interpersonal and organizational communication, journalism, specialized and technical communication, public relations, advertising, and marketing courses will find Applied Communication Research to be a practical and informative interdisciplinary textbook."--Jacket.

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