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Applied data mining for business and industry

Author: Paolo Giudici; Silvia Figini; Wiley InterScience (Online service)
Publisher: Chichester, U.K. : Wiley, ©2009.
Edition/Format:   eBook : Document : English : 2nd ed
Summary:
The increasing availability of data in our current, information-overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application-oriented statistical framework, using case studies drawn  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Giudici, Paolo.
Applied data mining for business and industry.
Chichester, U.K. : Wiley, ©2009
(DLC) 2009008334
(OCoLC)311075482
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paolo Giudici; Silvia Figini; Wiley InterScience (Online service)
ISBN: 9780470745830 0470745835 9780470745823 0470745827
OCLC Number: 352840822
Description: 1 online resource (viii, 249 pages) : illustrations
Contents: pt. 1. Methodology. Organisation of the data --
Summary statistics --
Model specification --
Model evaluation --
pt. 2. Business Case Studies. Describing website visitors --
Market basket analysis --
Describing customer satisfaction --
Predicting credit risk of small businesses --
Predicting e-learning student performance --
Predicting customer lifetime value --
Operational risk management.
Responsibility: Paolo Giudici, Silvia Figini.

Abstract:

Since the publication of the first edition, the field has seen many dramatic changes. Eight new case studies and 70# new material bring this Second Edition of Applied Data Mining for Business and  Read more...

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"If I had to recommend a good introduction to data mining, I would choose this one." (Stat Papers, 2011)

 
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