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Applied Discourse Analysis : Popular Culture, Media, and Everyday Life

Author: Arthur Asa Berger
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
Series: Palgrave pivot.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arthur Asa Berger
ISBN: 9783319471815 3319471813
OCLC Number: 981817095
Description: 1 online resource (VIII, 201 p. 36 illus.) online resource.
Contents: Introduction: Li’l Abner and Critical Multimodal Discourse Analysis --
1. Communication: What Objects Tell Us --
2. Language: Speed Dating --
3. Metaphor: Love is a Game --
4. Words: Freud on Dreams --
5. Images: Advertising --
6. Signs: Fashion --
7. Narratives: Fairy Tales --
8. Texts: Hamlet --
9. Myths: The Myth Model --
10. Genres: Uses and Gratifications --
11. Humor: Jokes --
12. Intertextuality: Parody --
13. Rituals: Smoking --
14. Lifestyles: Grid-Group Theory --
15. Sacred and Profane: Department Stores and Cathedrals --
16. Ideology: The Prisoner --
17. Culture: Identity --
18. Nobrow Culture: The Maltese Falcon.
Series Title: Palgrave pivot.
Responsibility: by Arthur Asa Berger.

Abstract:

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

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