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Applied public relations : cases in stakeholder management

Author: Kathy Brittain McKee; Marcie Hinton; Larry F Lamb
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2015.
Series: Routledge communication series.
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank  Read more...
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Genre/Form: Case studies
Casestudies (vorm)
Document Type: Book
All Authors / Contributors: Kathy Brittain McKee; Marcie Hinton; Larry F Lamb
ISBN: 9780415526593 0415526590 9780415526586 0415526582 0203436636 9780203436639
OCLC Number: 899073225
Description: xi, 258 pages : illustrations ; 24 cm.
Contents: Public relations: mutually beneficial systems of stakeholder relationships --
Stakeholders: employees --
Stakeholders: communities --
Stakeholders: consumers --
Stakeholders: media --
Stakeholders: investors --
Stakeholders: members and volunteers --
Stakeholders: government regulators --
Stakeholders: activists --
Stakeholders: global citizens.
Series Title: Routledge communication series.
Responsibility: Kathy Brittain Richardson, Marcie Hinton.

Abstract:

This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students.

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The cases presented in the third edition of Richardson and Hinton's Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving Read more...

 
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