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Applied research methods for mass communicators

Author: Joey Reagan
Publisher: Spokane, Wash. : Marquette Books, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Reagan, Joey.
Applied research methods for mass communicators.
Spokane, Wash. : Marquette Books, ©2006
(OCoLC)607791744
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joey Reagan
ISBN: 0922993459 9780922993451
OCLC Number: 70167688
Description: 260 pages : illustrations ; 24 cm
Contents: Why Learn about Research? --
A Brief History of Communication Research --
The Research Process --
Defining the Problem and Finding Existing Information --
An Introduction to Variables and Variance --
Research Questions and Hypotheses --
Variables and Measures --
Validity and Reliability --
Relations and Cause & Effect --
Qualitative Designs --
Quantitative Design: Experiments --
Quantitative Design: Surveys --
Data Gathering Techniques --
Questionnaires --
Indices and Scales --
Coding Data and Codebooks --
The Normal Curve --
Why Use a Sample? --
How To Sample --
Sampling Error and Sample Size --
Research Administration --
Dealing with Data --
Basic Analysis --
Significance Tests and Explained Variance --
A Brief Look at Multivariate Analysis --
Essential Qualities of Research Reports --
Examples of Research Applications --
Research Ethics --
Getting Help from Consultants & Other Sources --
Getting Help from Consultants & Other Sources of Information.
Responsibility: Joey Reagan.
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