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Aquaculture marketing handbook

Author: Carole Ruth Engle; Kwamena Quagrainie
Publisher: Ames, Iowa : Blackwell Pub. Professional, ©2006.
Edition/Format:   Print book : English : 1st edView all editions and formats

* Provides a broad base of information on aquaculture economics, markets, and marketing * Contains an extensive bibliography and webliography to aid further study * Authors possess vast international  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Carole Ruth Engle; Kwamena Quagrainie
ISBN: 0813816041 9780813816043
OCLC Number: 60543261
Description: xii, 271 pages : illustrations ; 26 cm
Contents: Seafood and aquaculture markets --
Demand and supply, basic economic premises --
Aquaculture marketing concepts --
Aquaculture growers and their marketing choices --
Seafood and aquaculture product processing --
Participation and leadership in marketing channels --
Marketing by farmer groups --
Wholesaler marketing --
Market trends --
The international market for seafood and aquaculture products --
Policies and regulations governing aquaculture marketing --
Planning marketing strategies (identifying target markets) --
Marketing research methodologies.
Responsibility: Carole R. Engle, Kwamena Quagrainie.
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"This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture." "There are so few Read more...

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